It is well-known that Real Madrid places great emphasis on the Chinese New Year, not only because of the vast market potential and fan base in China, but also because the club aims to expand its global influence and strengthen cultural exchanges. According to Nielsen data, Real Madrid has the largest number of fans among European clubs in China, reaching 97 million, indicating a powerful fan economy in China, which is an indispensable market for the club. Real Madrid has regarded the Chinese market as an important region in its global layout. The club establishes physical connections with the Chinese market through retail and entertainment industries and forms strategic partnerships with top brands in related fields to promote and distribute club digital media content. In addition, Real Madrid has established partnerships with several leading Chinese brands, such as Lixin Group, Inner Mongolia Yili Group, Sina Weibo, Hupu, and Toutiao, which helps the club further expand in the Chinese market and also brings a substantial income to Real Madrid.
With about a month to go before the Chinese Lunar New Year, Real Madrid also celebrates the arrival of the Chinese Lunar New Year by releasing new spring attire, organizing players to participate in recording New Year's greeting videos, hosting "Happy Spring Festival" events, and participating in design sharing activities related to the Chinese Spring Festival. The special 2025 Chinese New Year series designed by Adidas for Real Madrid Football Club is one of them, which is launched in Eastern countries (especially China) to celebrate the 2025 Chinese Lunar New Year (Year of the Snake).
This Adidas Real Madrid 2025 Chinese New Year series includes jerseys, sweatshirts, jackets, and pants, with purple and white as the main colors, creating an eye-catching and highly fashionable appearance. The new Adidas Real Madrid 2025 Chinese New Year jersey is mainly white with purple at the top, featuring a spreading effect that creates a unique look. The rich purple and white combination makes the jersey not monotonous, and there are no superfluous designs and commercial elements, making the jersey suitable for daily wear. The purple trousers also match this jersey very well and look very harmonious with the purple and white jacket.
Currently, this 2025 Real Madrid Chinese New Year series jersey is available for sale at the Soccer777 store. If you are interested in other Real Madrid jerseys, welcome to visit the Soccer 777 online store.
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